The Shockly brand was created by Sigari, a company with more than 40 years of experience in the textile industry.
The company has always worked for large retailers, collaborating exclusively with major Italian and international brands.
The Shockly brand was created by Sigari in 2010. Its unique characteristics and excellent creative skills allowed it to immediately gain access to the most important international trade show dedicated to menswear: Pitti Immagine of Florence.
Since the first season, Shockly has established itself on the market due to the very important elements that have always distinguished its commercial development: rapid consolidation of the brand in the market and a total-look strategy focused on new trends in contemporary menswear.
The company’s development primarily came from the fact that Sigari is first of all a family. The imprint of the two Perenzin brothers, Francesco and Paolo was fundamental in creating a team within the company which is ready to interact and face new goals.
These beginnings, on the one hand, led to the company’s development in the image and likeness of the Perenzin brothers, with their solid, strong and positive character, and on the other hand, to the attachment to personal values and relationships, which are considered basic. The link between the people working in Sigari and the bond created between them and the Company is an added value that is reflected in the ability to produce something more than just clothing.
The deep cohesion and unity of purpose was the breeding ground on which flourished technological research, particularly in the field of industrial processes, which has allowed testing and ultimately manufacturing the Shockly creations, thus defining the Shockly style and man.