Azienda, Chi Siamo, Storia | Shockly Men's Collection

The Shockly product is made with artisan techniques that make it unique and unrepeatable, the “worn” look is deliberately attributed and breaks like imperfections give the garment elements of value. The aptitude for innovation is a distinctive trait of the brand, Shockly’s stylistic universe translates into highly research-oriented collections that experiment with bright colors, exclusive prints, provocative graphics and unusual details. Each collection shows coherent references creating a total-look coordinated in every detail.

Philosophy

Shockly dresses a modern and dynamic man, attentive to detail and never banal. A manifesto of the changes in contemporary menswear, Shockly combines original design with modern materials, witty graphics and the characteristic logo, making each garment recognizable and authentic.

Philosophy

Mission

Originality is in Shockly’s DNA. The Shockly collections stand out for their unprecedented and eclectic creativity. Signature of the brand are the graphics and prints.
Shockly uses graphic art as an expressive element, creating handcrafted processes and particular dyes that make some garments real artworks.

Mission

Originality is in Shockly’s DNA. The Shockly collections stand out for their unprecedented and eclectic creativity. Signature of the brand are the graphics and prints. Shockly uses graphic art as an expressive element, creating handcrafted processes and particular dyes that make some garments real artworks.

“Three Bs”

The materials chosen in the Shockly collections are partly organic, recycled and with water-free prints. Furthermore, for each collection, the company offers an environmental-themed capsule to raise awareness on the issue immediately.

For Shockly, used and no longer wearable garments become a resource for creating new products. Shockly, therefore, aims to create collections using more and more recycled raw materials and organic fibers.

Shockly has been involved in social work for years and supports the TMA (Multisystem Therapy in Water) Caputo Ippolito Method for children and teenagers with autism and other disabilities. The therapy uses water as an emotional, sensory, motor activator, capable of pushing the subject with communication and relationship disorders, autism and generalized developmental disorders to a meaningful relationship.

Product

The product is made following rigorous quality standards. Each model is a unique model.

Since the design phase we are constantly looking for the best materials and the most advanced techniques and technologies to build an exclusive product.

The control of the supply chain derives from the many years of industrial experience of Piazza Cima s.r.l.s., the company that generated the Shockly brand and which has the ability to guarantee industrial processes.

Product

The product is made following rigorous quality standards. Each model is a unique model.

Since the design phase we are constantly looking for the best materials and the most advanced techniques and technologies to build an exclusive product.

Positioning

The Collections express a global style, suitable for any market today. The brand communication, included in the trends of international fashion campaigns, is implemented in any country and is capable of generating involvement and success. The Shockly brand concept and its advertising campaigns are rigorously fashion oriented. This contemporary language generates an international appeal for the brand. The strategic planning of advertising focuses on the diffusion of the brand through well-known sector magazines, which position Shockly among the greats of the fashion system, confirming the quality and the project developed by the commercial coherence of the brand, aimed at offering the highest product quality, for the complete satisfaction of the Customer and the final Consumer, the initiatives developed in support of the brand, up to the careful selection of the environments where Shockly has decided to activate its actions, are the main factors that have led the brand to a constant growth of market.

Positioning

Story

Before being a leading Italian company, Shockly is a family. The imprint of the founders and exponents who have succeeded at the helm of the company, born as a tailor’s shop and over the years become a point of reference in the fashion circuit, is still strongly present, and inevitable.

This genesis led, on the one hand, to the development of the company in the image and likeness of the Perenzins, people with a solid, tenacious, active character and on the other, to the attachment to values and personal relationships, considered fundamental. The link between the people who work in Sigari and above all the bond that is created between them and the Company, constitutes an added value which, in fact, is found in the ability to produce something more than simple clothing.

The deep cohesion and unity of purpose has been the thriving ground on which to graft technological research, particularly in the industrial process sector, which has allowed the experimentation and finally the realization of the Shockly creative inspirations to define the Shockly style.